A $5,000 marketing audit and roadmap

There are five parts. Each one is a real piece of work you can read, share with your team, and hold any marketing partner to.

1. A full SEO and content audit. How your site and content stand in search today, and what the next twelve months of content should build on, including a plan of the main topics and the posts that support them.
2. A Google Ads campaign audit. A review of the Google Ads campaigns you run today. It is the same diagnosis-first approach described on our Google Ads management page.
3. A conversion and funnel review. How your site turns visits into calls and bookings. This is the part that tells us whether your website is helping or holding you back.
4. A 12-month strategic roadmap. What to do, in what order, across paid demand, search and local authority, content, and conversion, for the next year.
5. A 15-minute video walkthrough (Loom). We walk through the document on video, so you do not need a call to understand it.

Everything is delivered as a detailed PDF plus the video. There are no calls, no live presentations, and no standing meetings. The Blueprint gives us the context we would otherwise need a kickoff call to gather.

Read the roadmap first, then the audits behind it. Look for three things:

1. The constraint. The one thing holding revenue back the most. It may not be what you were spending money on.
2. The order of work. What comes first, and why.
3. The number. The monthly Engine investment and the starting ad spend the math supports.

Want to see the constraint before you apply? The free four-minute Revenue System Scorecard names the weakest part of your system. It is a shorter diagnostic, not a replacement for the Blueprint.

1. Apply. Five minutes. We review every application and reply in 1-2 business days. There is no sales call.
2. Approval and checkout. If we are the right fit, we send you a checkout link for the $5,000.
3. Intake and access. You complete an intake form covering goals, target audience, brand voice, existing assets, and access credentials. Access means the logins and account permissions we need to run the audits. If something is missing, we tell you what, and the clock waits.
4. Delivery in about 4 weeks. The 4 weeks start the day we have the access we need to run the audits. We confirm that date by email. The Blueprint arrives as a PDF audit, a 12-month roadmap, and a 15-minute Loom walkthrough.

Everything is 100% async. If we continue together, the Growth Engine begins after Blueprint delivery, from $5,000 a month, with a 6-month minimum. After the 6-month minimum, the engagement continues month-to-month with 30 days written notice on either side. There is no exit fee.

See how the Blueprint fits with the rest of the work on the services page.

Many free audits are offered to start a sales conversation. The Blueprint is a paid, finished deliverable with a job of its own: to tell you the truth about your marketing structure whether or not you hire us afterward. That is also why the Blueprint is required. Executing marketing without a documented strategy is how budgets disappear.

It also covers more than one channel. The Blueprint reviews search, paid ads, and conversion together, with a 12-month roadmap across all of them, because those parts only work when they run as one system. Our checklist for evaluating a marketing agency shows what to ask of any partner before you sign.

The Blueprint answers three questions before any Engine work begins.

• What will the Engine cost? The Blueprint produces a defined monthly Engine investment before the Engine begins. The investment starts at $5,000 a month and moves with your number of service lines, your geographic footprint, and your ad spend volume. The number is set before the Engine starts. If scope changes later, we agree the new number in writing first.
• How much should you spend on ads? The Blueprint recommends a starting ad spend figure based on what the math actually supports. Most engagements run $5,000 to $50,000 per month in ad spend, depending on market and competitiveness. Ad spend is paid directly to the platform and is never marked up.
• Is your website the constraint? If the Blueprint finds it is, website work is quoted as a separate fixed-scope project. Read how we decide whether your site needs a rebuild. If it is not, we tell you upfront.